1.Kendo AI — Best for AI-Powered Live Sales Roleplay & Simulation

Kendo AI represents a fundamental shift in sales gamification philosophy. Rather than simply tracking performance metrics and displaying leaderboards, Kendo focuses on the root cause of sales success: skill development through realistic, AI-driven practice.

Traditional gamification platforms answer the question "how did my team perform?" Kendo answers "how do I make my team perform better before they touch a live lead?"

Best For: Sales teams wanting to combine skill-building practice with measurable, gamified progress tracking.

Standout Feature: Unlike traditional gamification that only tracks outcomes, Kendo gamifies the practice itself—reps can see their objection handling scores improve in real-time, compete on training metrics, and track ramp progress. 

Key Features:

• Live AI Roleplay: Reps practice against hyper-realistic AI prospects that simulate actual buyer objections and resistance in a safe, "lead-safe" environment.

• Automated Call Coaching: Kendo audits 100% of calls with industry-specific feedback, identifying team-wide strengths and weaknesses instantly.

• Behavioral Gamification: Unlike tools that only track closed deals, Kendo rewards the development process, scoring reps on their roleplay performance and skill growth. If you want to see how these "practice-first" mechanics stack up against other platforms, check out our review of the 8 best AI sales roleplaying tools.

• "Hey Kendo" AI Manager: A conversational assistant that provides instant, data-driven insights into team metrics and performance trends.

Pricing: Pro plan at $55/seat/month (includes 3 hours AI training); Enterprise custom pricing for 10+ seats.

To jumpstart your competitions, we’ve built 20+ sales roleplay scenarios you can use to score your reps on their actual performance under pressure.

2. Ambition – Best for Coaching-Integrated Gamification

Ambition focuses on the manager-to-rep relationship. It moves beyond simple leaderboards by embedding gamification directly into a formal coaching framework, ensuring that competition always serves a long-term development goal.

Key Features:

• Fantasy-style competitions: Create fantasy leagues, head-to-head matchups, team contests, and SPIFFs

• Real-time leaderboards: Track and broadcast metrics to TVs, dashboards, or directly within Salesforce

• Coaching orchestration: Structured 1:1 coaching programs with scheduling and documentation

• Celebration alerts: Automated recognition when reps hit milestones (custom video "anthems" for big wins)

• Productivity scorecards: Activity and objective scorecards that pace reps toward quota

Best For: Mid-market to enterprise teams needing structured, metric-driven coaching at scale.

Standout Feature: Integrated Coaching Attribution. Ambition’s "Effectiveness Graph" connects coaching sessions directly to KPI shifts, proving exactly how a specific intervention resulted in a lift in meetings or revenue.

Limitation: Tracks and displays performance but doesn't address underlying skill development—reps need external training.

Pricing: Starts around $19/user/mo up to $60/user/mo, depending on tier.

3. SalesScreen — Best for Global Teams Needing Visualization & Recognition

SalesScreen positions itself as a comprehensive motivation platform combining gamification, coaching tools, and performance visibility for teams worldwide.

Key Features:

• Multiple competition formats: Leaderboards, brackets, dice roll, gift swap, team vs. team, wheel of fortune

• Recognition tools: Badges, public endorsements, success visualization, custom YouTube celebration animations

• Coaching features: Scorecards, session scheduling, peer review, "question of the week"

• Real-time monitoring: Track performance metrics with CRM integration

• Mobile app: Full functionality for remote sales teams

• Global reach: Supports international teams with multi-language capabilities

Best For: Sales floors and teams wanting visual, broadcast-style motivation, and visual "buzz".

Standout Feature: "Battle Mode" competitions with custom celebration animations that make wins feel special and prevent leaderboard fatigue.

Limitation: Focuses on recognition rather than skill development—great for motivation, less for improving underlying capabilities.

Pricing: Starts at ~$15/mo/user for basic plans; Enterprise plan requires custom pricing.

4. SmartWinnr – Best for Knowledge-Driven Sales Teams

SmartWinnr bridges the gap between sales enablement and gamification. It ensures that reps don't just "hustle," but stay compliant and expert-level in their product knowledge through regular, gamified reinforcement.

Key Features:

• AI-driven quizzes (SmartQuizz): Adaptive assessments that get harder as reps improve, with questions targeting individual knowledge gaps

• Gamified KPIs: Transform performance metrics into competitive challenges with points and leaderboards

• Micro training: 2-5 minute modules designed for busy schedules—reps learn between calls without blocking hours

• Personalized learning paths: AI identifies weakness areas and serves targeted content automatically

• Spaced repetition: System resurfaces previously-learned content at optimal intervals to prevent forgetting

• Performance analytics: Track quiz scores, completion rates, and knowledge gaps by topic across the team

Best For: Regulated industries (Pharma, Finance) where knowledge is as critical as the sale.

Standout Feature: Single leaderboard blending learning completion, coaching engagement, and CRM outcomes—not just closed deals. For teams in complex or regulated sectors, see our guide on virtual sales training programs that specialize in high-stakes knowledge retention.

Limitation: Focuses on knowledge (what reps know) rather than skill (how they perform under pressure). Quiz mastery doesn't equal objection handling ability.

Pricing: Not listed in public. Requires booking a demo.

5. Spinify – Best for Fast, AI-Generated Competitions

Spinify focuses on visibility and motivation through interactive leaderboards, personalized avatars, and real-time progress tracking.

Key Features:

• Dynamic leaderboards: Customizable, real-time displays configurable by metrics, weightings, and audience—viewable on TVs, web, or mobile

• Personalized avatars: Reps create custom avatars for leaderboards, adding personality beyond anonymous rankings

• Goal tracking: Individual and team targets with visual progress bars showing exactly where reps stand

• Performance analytics: Trend analysis identifying patterns—best-performing days, improving vs. plateauing reps, focus areas

• Real-time notifications: Instant Slack, email, or in-app alerts for achievements and milestones

• TV broadcast mode: Dedicated display optimized for sales floor screens with rotating leaderboard views

Best For: High-growth teams needing variety and rapid, AI-driven competition setup.

Standout Feature: AI Contest Builder saves managers hours by automatically generating competition structures based on team goals and industry.

Limitation: Shows what happened but provides limited tools for improving why it happened—reactive rather than

Pricing: Starts at $99/mo for basic plan, with available boosts for higher tier plans.

6. Arcade – Best for Peer Recognition & Instant Rewards

Arcade positions itself as a streamlined solution for teams wanting gamification without heavy configuration. The cloud-based platform emphasizes interactive contests with pre-built templates.

Key Features:

• Turnkey templates: Pre-designed contest formats for common scenarios—monthly races, weekly challenges, product pushes—launch in minutes without custom configuration

• Real-time notifications: Push alerts keep both in-office and distributed teams aware of standings and wins as they happen

• Instant leaderboards: Clean displays that auto-update as CRM syncs—simple enough for quick glances, detailed enough to understand standings

• Built-in reward management: Attach incentives to competitions and fulfill them through the platform, reducing admin overhead

• Quick deployment: Minimal IT involvement—connect CRM and launch competitions same-day

• Mobile-friendly: Full functionality on mobile for field and remote reps

Best For: Frontline and retail teams needing social connection and instant rewards.

Standout Feature: Peer-led recognition creates organic motivation—rewards come from colleagues, not just management, building team culture.

Limitation: Editing can be cumbersome and some missing features on video creation and tool integration.

Pricing: Not listed in public. Requires a demo.

7. OneUp Sales – Best for Sales + Recruiting Teams

OneUp Sales differentiates by serving both sales teams and recruiting departments, making it valuable for organizations where hiring and selling operate in parallel.

Key Features:

• Real-Time Leaderboards: CRM-integrated tracking segmented by team, role, or region

• Dual-Purpose Gamification: Same platform for sales KPIs and recruiting metrics (interviews, offers, hires)

• Live Pipeline Visualization: "Command Center" view of raw CRM activity

• Flexible Competitions: Custom contests for any metric—hourly, daily, weekly

• Automated Recognition: Alerts fire when milestones hit

• Goal Pacing: Visual indicators showing on-track status

Best For: Recruitment agencies and high-volume teams needing live pipeline reporting.

Standout Feature: Unified platform for sales and talent acquisition—staffing agencies can gamify both revenue and hiring from one dashboard.

Limitation: Not as deep on sales-specific features as dedicated revenue platforms.

Pricing: Not listed in public. Pricing is by quote.

8. Hoopla — Best for Visual Leaderboards & Sales Floor Broadcasts

Hoopla is a workplace communication and engagement platform that uses sports-style leaderboards, contests, and streaming channels to broadcast performance updates and celebrate wins across sales floors and remote teams.

Key Features

• Sports-Style Leaderboards: Professionally designed, animated leaderboards tracking individual and team progress with personalized rep profiles, walk-up songs, and custom photography

• Pre-Built Contest Types: Battles (goal challenges), Tournaments (bracket-style up to 64 reps), Races (first-to-milestone), and Face-Offs (head-to-head competitions)

• Streaming Channels: Broadcast news, performance updates, and metrics through Slack, Teams, Zoom, and BlueJeans

• Newsflashes: Real-time win notifications celebrating closed deals and milestones

• Automated Data Integration: Pulls metrics from CRM, spreadsheets, and other sales apps with automated analysis

• Multi-Device Display: Optimized for TV screens, desktop, and mobile

Best For: Sales teams wanting visually stunning, TV-broadcast leaderboards and pre-built contest formats.

Standout Feature: Visually stunning, ESPN-style graphics and animations that make leaderboards feel like sports broadcasts—cited by users as "top notch" visual design.

Limitation: Requires active contest management to maintain engagement; best suited for teams that want broadcast-style motivation rather than skill development.

Pricing: Not listed in public. Pricing is by quote.

9. LevelEleven — Best for Contest Automation & Behavior-Based Motivation

LevelEleven is built directly on the Salesforce platform, turning complex CRM data into simple, actionable scorecards and automated contests without requiring a third-party API.

Key Features:

• Salesforce-Native Architecture: Lives inside Salesforce—no separate login or API integration required; all data syncs automatically

• Performance Scorecards: Real-time KPI tracking showing reps exactly where they stand against goals; managers see immediately if someone is falling off pace

• Behavior-Based Contests: Gamify the activities that lead to results (calls, demos, meetings) not just closed deals—motivating reps who are doing the work

• Coaching Cadences: Structured coaching with customizable templates; development notes save directly to CRM profiles

• TV Leaderboards & Celebrations: Broadcast rankings and visual celebrations on sales floor screens when reps hit milestones

• Intelligent Goal Management: Data-driven goal setting that managers can adjust based on performance insights

Best For: Salesforce-native organizations requiring deep CRM data connectivity and "Fitbit-style" tracking.

Standout Feature: Coaching notes save directly to CRM profiles, creating a permanent record of rep development tied to specific accounts.

Limitation: Enterprise-focused; smaller teams may find it over-engineered. Salesforce-only limits flexibility.

Pricing: Starts at $45/user/mo for basic plan

We’ve evaluated how these native coaching workflows impact sales onboarding software selection for high-growth teams.

10. SetSail — Best for AI-Driven Behavioral Analysis

SetSail uses AI and behavioral science to analyze sales data, detect patterns among top performers, and promote winning behaviors throughout organizations.

Key Features

• Signal-Based Selling: Centralizes data from CRM, email, calendar, and calls

• AI Pattern Detection: Identifies specific behaviors that correlate with wins

• Automated Micro-Bonuses: Rewards leading indicators (quality emails, thorough discovery calls) in real-time, not just closed deals

• Behavioral Recommendations: Suggests programs to promote winning activities across the organization

• Manager Dashboards: Visibility into rep behaviors beyond just outcome metrics—see who's doing the right things

• CRM Enrichment: Automatically updates Salesforce/HubSpot records with behavioral data

Best For: Mid-market and enterprise teams using AI to track "winning" behaviors and reward leading indicators over just closed deals.

Standout Feature: Sophisticated analysis showing which specific behaviors (not just activities) correlate with closed deals—insight that informs coaching.

Limitation: Analysis isn't action. Knowing what top performers do differently doesn't automatically transfer those skills to struggling reps. That's where simulation-based training becomes necessary.

Pricing: Not listed in public. Pricing is by quote.

While identifying winning behaviors is powerful, translating them into rep habits often requires a deep dive into AI cold calling training.

11. Centrical – Best for Enterprise Contact Centers

Centrical is an AI-powered Performance Experience Platform designed to boost frontline employee productivity by integrating gamification, real-time feedback, and personalized development.

It serves as a unified hub where learning responds to performance and coaching responds to real-time trends.

Key Features:

• Gamified Missions: Replaces boring leaderboards with narrative-driven challenges (e.g., car races or team quests) that link training to sales KPIs.

• "Fitness Tracker" for Sales: Real-time dashboards provide reps with instant visibility into their own performance data, encouraging self-correction.

• AI-Personalized Coaching: The MegAI coach identifies specific skill gaps and automatically triggers "Next-Best-Action" microlearning modules.

• GenAI Content Creation: Enables managers to instantly convert internal docs into gamified quizzes and training summaries using integrated AI.

• Augmented Management: Automates administrative tasks and highlights performance outliers to help team leaders focus on high-value coaching.

Best For: Large enterprises, high-volume contact centers, and distributed sales teams requiring a scalable, unified solution for engagement and performance optimization.

Standout Feature: "Agentic AI" (2025 release) that doesn't just analyze—it takes automated actions across onboarding, coaching, and performance management.

Limitation: Steep learning curve for admins and reps due to platform complexity; resource-heavy setup and configuration; and an interface that can feel cluttered or overwhelming.

Pricing: Custom pricing based on the chosen license type and user count.

12. Flockjay — Best for Peer-to-Peer Learning & Content Management

Flockjay positions itself as a sales elevation platform combining gamification with peer learning and content management.

Key Features

• Sales leaderboards: Visual rankings highlighting top performers and emerging leaders, trackable by revenue, deals, or custom KPIs

• Peer-to-peer learning capture: When top reps share winning strategies—email templates, objection responses, techniques—the platform captures and organizes them for the team

• Content management: Centralized repository for sales materials, battle cards, and training content—reps find what they need without digging through folders

• Structured learning paths: Onboarding and development tracks combining formal content with peer insights

• Win story documentation: Successful deals get documented with context—what worked, how objections were handled—creating a library of real examples

• Growth visibility: Clear paths showing which skills and metrics matter for career advancement

Best For: Fast-growing B2B teams seeking to slash ramp-up time through peer-sourced best practices, AI-driven coaching, and collaborative gamification.

Standout Feature: Surfaces tribal knowledge from top performers that managers don't capture in formal training—institutional learning that scales.

Limitation: Reps can learn what top performers do, but without practice opportunities, execution under pressure remains a gap.

Pricing: Custom pricing based on the chosen license type and user count

13. Plecto – Best for Data-Driven Dashboard Visualization

Plecto excels at centralizing data from 150+ sources into real-time, actionable dashboards that ensure no deal or activity goes unmeasured.

Because its formulas are universal, you can use the same data to power a dashboard, a contest, and a Slack notification simultaneously.

Key Features:

• Real-Time Data Sync: Unlike many competitors that refresh hourly, Plecto offers near-instant updates, reflecting CRM changes on dashboards in seconds.

• 150+ Integrations: One-click connections to sales, support, and finance tools

• The "Spinning Wheel": Adds a layer of chance to the sales floor—reps can earn a "spin" for hitting a specific KPI, winning random rewards from company-defined prizes.

• Performance Agreements: Managers can set formal, digital agreements within the platform to track individual growth plans and long-term goal alignment.

• Broad Integration Library: Features 150+ one-click integrations including Salesforce, HubSpot, Pipedrive, and even telephony tools like Aircall.

• Multi-Device Broadcasting: Fully optimized for TV screens, desktops, and a robust mobile app for field reps.

Best For: Data-driven teams needing high-velocity dashboards and complex KPI visualization.

Standout Feature: Unified visualization blending sales, support, and finance data into one dashboard—see how daily activities impact the bottom line in real-time.

Limitation: Advanced formula editor has a learning curve; some users report slight lag during high-volume processing.

Pricing: Starts $300/mo quarterly for basic plan.

How to Choose the Right Sales Gamification Software