Making sales better for everyone

What began as an internal tool used to train our own sales reps and teams has quickly grown into a mission to build the best sales tools in the world for sales people

Our goal is to enhance the day to day work that sales people and managers are required to do so they can focus on what matters —their goals and customers. By delivering powerful yet user-friendly software solutions, we’re redefining productivity and innovation for teams of all sizes.

Company facts, products, plans and customer results are summarized on the Kendo reference page.

2024

Year founded

Total funding

Sales reps

20+

Companies

Note from the founder

After training over 5000 sales reps we were frustrated with the tools available for us to train and manage large sales teams. Sales GTM tech has plenty of support, but the internal workflow of sales reps, managers and even sales led founders was extremely lacking.

In an age where everyone is trying to use AI to replace people, we want Kendo to empower sales teams to be the best versions of themselves. Sales is a human interaction, and using AI to enhance the human element is something that is very important to us.

Our goal is to build the best sales tools possible that help sales teams enjoy their work more, make more money, and create more opportunity for themselves.

Luke Alexander

Founder

Our core values

We believe in building a business that focuses on service at a high level

Excellence

We believe that anything worth doing is worth doing well

Customer first

Customers are the lifeblood of any great business but we take customer first obsession to another level

Speed

We believe in doing things at a high level, but also doing them with a sense of urgency

Opportunity

Kendo is a center for opportunity both for our team and our customers and their families

Built by sales people, for sales people

Kendo is run by a small bootstrapped team working hard to bring you the best possible product and service.