Kendo vs Second Nature AI
We've compared both AI sales-training platforms across essential factors — roleplay realism, coaching accuracy, reporting strength, and overall usability—to help you determine which product aligns better with your training goals.
TL;DR
Category
Kendo AI
Second Nature AI
Roleplay Realism
Human-like AI buyers that adapt mid- conversation based on your responses.
Structured avatar simulations—realistic, but follows more scripted paths.
Pricing
$55/seat/mo + ~$12/hr usage. Transparent, self-serve.
Quote-based only. Must book a demo to see pricing.
Scoring & Coaching
Granular AI scoring on discovery, objections,
talk ratio—tied to revenue outcomes.
Rubric-based scoring with preset dimensions. Good, but less customizable.
Setup & Onboarding
Granular AI scoring on discovery, objections,
talk ratio—tied to revenue outcomes.
Sales-led implementation. Setup timeline and
fees not disclosed.
Best Fit
Teams wanting flexible, realistic practice
with clear ROI tracking.
Enterprise orgs needing structured programs with LMS/CRM integrations.
1
Pricing & Getting Started
Second Nature AI is designed for large teams with complex enablement needs, offering CRM/LMS integrations and guided onboarding. However, its quote-based pricing and lack of transparency make it harder for smaller teams to forecast costs. Support can feel more documentation-driven, which may slow teams needing quick, hands-on help.
Kendo AI stands out with clear, per-seat pricing and no setup fees—ideal for teams seeking tight cost control. The included onboarding, 24/7 support, and VIP assistance help reps ramp faster. Best for orgs that value transparent pricing and high-touch support alongside their AI roleplay rollout.
Case Study
How Kody Skvarla's
Insurance Team Doubled
Revenue
Top performers doubled their monthly production
while saving 10-20 hours per agent.
Try Kendo for free
Kody's experience
2
AI Coaching & Analytics
Second Nature AI fits teams wanting a virtual pitch partner with structured simulations, clear scoring rubrics, and long-term learning paths. Its dashboards make it easy to monitor readiness, but feedback tends to stay within fixed scoring categories, which can limit deeper insight for complex sales motions.
Kendo
Second Nature AI
BM
Brian Moran
Founder Samcart
Try Kendo free
3
Training Journeys & Custom Scenarios
Second Nature AI is best for teams that want structured, scenario-based practice using avatars, certifications, and
company-specific scripts. This works well for orgs with formal training programs and consistent messaging. The tradeoff is less flexibility, which can limit teams that need rapid customization or varied buyer behavior.
Kendo AI fits teams that need highly adaptable, realistic conversations without manual tree-building. Its AI-driven cenario creation helps SDRs, AEs, and support reps practice objections, discovery, and complex calls with far more variety. Best for orgs wanting flexible, performance-focused training that scales across roles and changing sales situations.
Kendo
Second Nature AI
Case Study
How United Insurance Pros Cut Onboarding from 30 Days to 24 Hours
500+ agents saving $3,000/month each
on wasted leads. Agents now reach baseline performance in 14 days instead of 45+
Try Kendo for free
United's story
4
Personalization
Second Nature AI is a strong fit for global teams needing localized language support and industry-specific scenarios. Its 20+ languages and multi-accent simulations help reps practice regionally accurate conversations, but personalization is still shaped by preset industry modules, which can limit flexibility for niche or fast-changing ICPs.
Kendo AI suits teams needing deeply customized personas that mirror real buyers across roles, industries, and objection patterns. Its 25+ voices and configurable scenarios give reps more realistic variety, especially for B2B teams with complex sales cycles. Best for orgs that want high-fidelity personalization instead of relying on fixed industry templates.
Case Study
How Globe Life Doubled Their Close Rate
New agents went from 33% to 60% + close rates in just 6 months. Leaders save hours every day.
Try Kendo for free
Globe Life's results
5
User Sentiment
Second Nature AI suits teams that want structured AI role-plays with clear coaching feedback and easy onboarding. It works well for mid-size and enterprise orgs that prefer guided conversations over free-form simulations. The limitation is that some interactions feel robotic or limited, which can cap realism for reps practicing complex objection handling.
Kendo AI is ideal for teams that want highly realistic, adaptive conversations and deeper call scoring that maps directly to
sales outcomes. Its faster processing, customizable prompts, and stronger coaching depth help reps improve intent,
discovery, and objection handling across varied scenarios. Best for orgs wanting more flexible training and measurable performance gains beyond structured scripts.
Case Study
How Globe Life Doubled Their Close Rate
New agents went from 33% to 60% + close rates in just 6 months. Leaders save hours every day.
Try Kendo for free
Globe Life's results
Word on the street about Kendo...
"Kendo AI reduced my sales training costs by 80% while improving team performance"
"I switched to Kendo AI four months ago and haven't looked back… Each rep can practice independently, get personalized feedback, and track their improvement over time. The analytics dashboard shows…" read more
— Verified User in Accounting
Small-Business (G2)
"Never doing group roleplays again!! Kendo AI has made my new training so much faster!"
"Kendo is easy to set up and send to multiple sales reps, its helped me cut reps who could not improve and focus on reps who actually are good!"
— Roberto V.
, COO (G2)
"Kendo AI: Boosted my confidence and sales skills with realistic mock calls"
"I've used kendo AI for a couple of months now…It has improved my confidence and I can see improvements in my skills already.
I love the feedback I receive after…" read more
— Ayush P.
, Chief Operating
Officer (G2)