Best Sales Coaching Software for 2026

1. Kendo AI — Best for AI Roleplay & Rapid Ramp-Up

Human-like AI simulation platform that never breaks character.

Kendo AI is built on a simple premise: The best coaching happens before the call, not after. While traditional tools record what already happened, Kendo helps you dictate what happens next. It provides human-like AI prospects that never break character, giving reps a 24/7 environment to master their pitch.

Most reps practice on live leads or in awkward peer roleplays. Kendo replaces this with low-latency, "near-human" simulations.

Best for: Sales teams wanting unlimited, on-demand AI roleplay practice to accelerate ramp-up and objection mastery.

Standout Strength: Unlike peer roleplays where colleagues often break character or get distracted, Kendo’s AI prospects are 100% immersive. They emulate real-world buyer behavior, including shifting sentiment and mid-conversation pivot points.

Key Features:

• Custom Prospect Builder: Define buyer personas by job title, industry, and personality—ranging from skeptical executives to friendly researchers.

• Dynamic Objection Library: Access pre-built libraries for budget, timing, and competitors, or create custom high-difficulty scenarios unique to your product.

• AI Sales Manager & Coach: Get instant, granular feedback after every session, identifying filler words, missed discovery cues, and tonal shifts.

• Real-Call Analysis: Upload winning call recordings for Kendo to analyze your best performers' tactics and build data-driven playbooks.

• Multi-Language Support: Train global teams in over 8 languages, including English, Spanish, Dutch, French, and German.

• Advanced Analytics: Gain a bird’s-eye view of team readiness, tracking practice frequency and identifying skill gaps before they affect revenue.

Performance Metrics: Kendo users report a 70% faster ramp-up for new hires and a 5–15%+ increase in close rates.

Pricing: Pro plan at $55/seat/month (includes 180 minutes of AI training; ~$12/hour overage). 20% discount on annual billing. Enterprise plans available for teams of 10+.

2. Gong — Best for Conversation Intelligence

Gong has transitioned from a conversation intelligence tool into a comprehensive Revenue AI Operating System. 

It acts as a digital archive of every customer interaction, providing managers with a high-definition view of how their teams sell. Its primary coaching value lies in its ability to turn subjective human performance into objective data, allowing leaders to identify winning behaviors and replicate them across the organization.

Best For: Mid-market and Enterprise teams that need to standardize coaching across hundreds of reps and eliminate guesswork in deal forecasting.

Standout Strength: Unmatched depth in deal visibility and behavioral analytics. It is the definitive source of truth for revenue operations.

Key Features:

• Contextual Trackers: Advanced AI that recognizes complex themes like executive buy-in or competitor sentiment across 100+ languages, far surpassing basic keyword matching.

• Behavioral Benchmarking: Side-by-side metrics that compare a rep’s talk tracks, question frequency, and patience levels against the team's top 5% of earners.

• Gong Library: A centralized repository of successful calls used to accelerate onboarding. New hires can listen to perfect examples of objection handling to reduce ramp time.

• Automated Scorecards: The system automatically grades calls against frameworks like MEDDPICC, providing instant feedback to reps and saving managers hours of administrative work.

Pricing: Custom pricing, depending on team size; requires contacting sales to inquire.

Note: Requires a clean CRM and 30–60 days of data ingestion to achieve maximum predictive accuracy.

Looking for something similar? We also reviewed 14 top Gong alternatives to see how they compare.

3. Chorus by ZoomInfo — Best for CRM-Integrated Call Analysis

Chorus stands out as the most integrated option for sales coaching, specifically for teams already embedded in the ZoomInfo ecosystem.

While other tools focus purely on the conversation, Chorus layers in ZoomInfo’s massive B2B database. This gives managers a 360-degree view: they don't just hear what was said; they see the intent data, firmographics, and organizational charts of the person on the other end of the line.

Best For: High-growth teams and existing ZoomInfo customers who want to combine prospecting data with conversation intelligence to accelerate rep development.

Standout Strength: Deepest integration with ZoomInfo’s data platform. It turns call recordings into actionable market intelligence rather than just archived audio.

Key Features:

• Integrated Prospecting Data: Automatically surfaces buyer intent and contact details during call reviews, providing managers with the "Who" and "Why" behind every conversation.

• Deal Momentum Tracking: A coaching dashboard that flags stalled deals or lack of executive involvement, prompting managers to intervene before a deal goes cold.

• AI-Driven Call Summaries: Generates concise, structured notes and action items that sync directly to the CRM, freeing reps to focus on the prospect rather than manual data entry.

• Competitive Intelligence Alerts: Automatically identifies and clips every mention of a competitor, allowing leadership to track market trends and refine objection-handling playbooks in real time.

Pricing: Custom; typically bundled with ZoomInfo subscriptions

4. Mindtickle — Best for All-in-One Enablement

Mindtickle is for enterprise organizations that want to consolidate their tech stack. Unlike point solutions that only handle call recording, Mindtickle combines conversation intelligence with a Learning Management System (LMS) and content management.

It is designed to take a rep from their first day of onboarding through continuous, automated skill development, ensuring every seller is field-ready.

Best For: Large enterprise teams that need a unified platform for training, certifications, and coaching rather than managing multiple disconnected tools.

Standout Strength: Comprehensiveness. It replaces the need for a separate LMS, coaching tool, and content portal by housing everything in one environment.

Key Features:

• AI Role-Play Missions: Reps practice discovery or objection handling with an AI bot that mimics real buyer personas (e.g., skeptical, time-pressed, or friendly) and receives instant, objective scoring.

• Readiness Index: A centralized dashboard that tracks a rep’s competency across training completion, role-play performance, and real-world call metrics to predict their likelihood of hitting quota.

• Sales Content Hub: A repository that recommends specific collateral for reps to share with buyers based on the stage of the deal and the topics discussed in recent calls.

• Digital Sales Rooms: Secure portals where reps can collaborate with buyers, track content engagement, and identify who else in the buyer's organization is viewing their proposals.

Pricing: Custom enterprise pricing. 

Note: Extensive setup. Due to its broad scope, full implementation typically takes 90–120 days to properly map out competency frameworks and migrate training content.

5. Hyperbound — Best for Realistic AI Training

Hyperbound has moved beyond basic scripting to become a simulation environment for sales practice. It uses generative AI to build autonomous buyer personas that respond with the same nuance, skepticism, and unpredictability as real prospects.

While other tools record what happened in the past, Hyperbound focuses on "pre-habilitation"—preparing reps for future high-stakes conversations by letting them fail safely in a risk-free environment. the awkwardness of peer-to-peer roleplay by providing a judgment-free environment for infinite "at-bats."

Best For: Teams that want to bridge the gap between knowing a playbook and executing under pressure, specifically for high-volume cold calling and discovery.

Standout Strength: Realism. Users report similarity to actual sales calls, making it one of the most effective tools for building genuine confidence.

Key Features:

• AI Bot Builder: Converts any Ideal Customer Profile (ICP) description into a fully interactive AI buyer in less than two minutes, complete with unique personalities and industry-specific pain points.

• Simulated Autodialer: An immersive training mode for SDRs that mimics the rapid-fire environment of a high-volume power dialer, helping them master the first ten seconds of a cold call.

• Multi-Party Simulations: Allows reps to practice complex meetings with multiple AI stakeholders (e.g., a technical buyer and a CFO) simultaneously, each with competing priorities.

• Dynamic Scorecards: Automatically grades every practice session against your specific sales methodology, tracking metrics like talk-to-listen ratio, filler word usage, and sentiment shifts.

Pricing: Not publicly listed—requires demo for custom quote

Note: Rapid deployment. Unlike full enablement suites, a custom bot and scorecard can be configured in minutes, offering nearly immediate time-to-value.

6. Salesloft — Best for Sales Engagement + Coaching

Salesloft has evolved from a cadence tool into a comprehensive Revenue Orchestration platform. Its coaching value lies in its ability to connect daily prospecting activities directly to revenue results.

It unifies sales engagement with conversation intelligence, it allows managers to see not just how much their reps are doing, but how well they are doing it.

Best For: High-velocity sales teams that need to integrate coaching into their existing outbound workflows and cadences.

Standout Strength: Seamless orchestration. It is the best choice for teams that want coaching insights to live exactly where their sales execution happens.

Key Features:

• AI-Powered Scorecards: The system automatically assesses seller performance across calls and meetings, pre-filling scorecards with AI-suggested notes to help managers provide faster, data-backed feedback.

• Custom Key Moments: Instead of simple keyword tracking, Salesloft uses smart trackers to analyze calls by complex topics like decision logic or competitor sentiment, flagging coachable moments automatically.

• Sales Strategist Agent: A dedicated AI agent that identifies performance trends across the team and provides personalized coaching recommendations for both managers and individual reps.

• Methodology Extraction: Automatically pulls critical deal information from conversations into frameworks like MEDDPICC, ensuring reps stay disciplined and managers can spot pipeline risks early.

Pricing: Custom enterprise models.

Note: Moderate setup time. Most teams achieve full operational status within 30 days, especially when integrating with major CRMs like Salesforce.

7. Allego — Best for Peer-to-Peer Learning

Allego has essentially mastered the art of asynchronous, video-based coaching. It’s designed to capture the "tribal knowledge" of your top performers and share it across the team. Instead of waiting for a 1-on-1, reps can learn from a peer's successful call the moment it happens.

Best For: Distributed sales teams that prioritize collaborative coaching, peer feedback, and mobile-accessible training content.

Standout Strength: A robust environment for asynchronous collaboration and video-driven knowledge sharing, effectively distributing the coaching load between managers and peers.

Key Features:

• AI Virtual Coaching: Delivers objective feedback on video practice sessions by analyzing tone, clarity, and adherence to company playbooks, providing instant scoring for reps.

• Crowdsourced Best Practices: A centralized repository where sellers can search for specific objection-handling clips from their peers, reducing the reliance on manual manager training.

• Dialogue Simulations: AI-powered role-play missions that allow reps to practice new messaging in a safe environment, receiving immediate recommendations for improvement.

• Digital Sales Rooms: Secure portals used to share personalized content with buyers. Managers can monitor engagement data within these rooms to coach reps on which materials effectively move deals forward.

Pricing: Custom enterprise models.

Note: Known for rapid deployment. Most organizations reach full operational status within six weeks due to an intuitive interface that encourages high user adoption.

8. Bigtincan — Best for Industry-Specific Enablement

Bigtincan is a platform designed for enterprise teams that need to keep their sales coaching and content tightly organized, especially in industries where rules and regulations are a big deal (like finance or life sciences).

It’s built to handle the complexities of large, distributed teams that spend a lot of time in the field.

Best for: Global enterprises requiring a mix of mobile-first accessibility and rigorous regulatory tracking.

Standout Strength: Deep vertical specialization and compliance-first automation that ensures distributed teams stay accurate and legal in complex selling environments.

Key Features:

• AI-Guided Practice: Reps use RolePlayAI to practice with buyer personas, providing a safe environment to sharpen their pitch before live meetings.

• Conversation Insights: VoiceVibes analyzes recorded calls for tone and pace, helping reps understand how they are perceived by prospects.

• Industry-Specific Paths: Tailored modules replace generic training, helping teams master technical jargon and vertical-specific compliance.

• Content on the Go: Native apps for Apple and Android allow offline access to the latest approved sales materials and training videos.

• GenieAI Assistant: An in-app helper that answers rep questions and drafts follow-up content based on the company’s internal knowledge base.

Pricing: Custom enterprise models; modular options for Readiness, Content, and Engagement.

Note: Full implementation typically takes about 1-3 months, covering content consolidation and data migration. Tiered support packages are available for long-term technical management.

9. Second Nature AI — Best for Autonomous AI Practice

Second Nature AI is an autonomous coaching platform that provides reps with a virtual pitch partner for on-demand practice.

It uses conversational AI to simulate realistic sales dialogues, allowing teams to scale their coaching efforts without requiring constant manager oversight.

Best For: Fast-growing teams that need to ramp up new hires quickly or provide consistent, self-paced role-play practice across large organizations.

Standout Strength: Highly interactive AI avatars that act as virtual prospects, offering a safe, judgment-free environment for reps to refine their messaging and handle objections.

Key Features:

• Virtual Pitch Partner: Reps engage in natural, two-way conversations with AI avatars that can change "moods" or pose difficult objections to test their skills.

• AI-Powered Scoring: The system analyzes every session, providing instant scores and feedback on knowledge accuracy, soft skills, and conversational flow.

• Rapid Scenario Creation: Managers can build custom role-plays in minutes by uploading existing sales decks or training materials for the AI to ingest.

• Enterprise Certification: Automates the certification process by ensuring every rep has mastered a specific pitch or product launch before hitting the field.

• Manager Insights: Provides a dashboard for leadership to spot skill gaps across the team without having to listen to hours of recorded practice calls.

Pricing: Custom enterprise models; typically tailored based on user count and specific feature requirements.

Note: Known for easy deployment; organizations can often launch their first AI role-plays within an hour. It integrates with major CRM and LMS platforms (Salesforce, HubSpot, Workday) to keep training data synced.

10. FullyRamped — Best for Gong & Clari Integration

FullyRamped is built for teams that want to turn real-world sales data into a high-impact training engine. By pulling directly from conversation intelligence tools, it allows reps to practice against AI Twins of their actual prospects, making role-play feel grounded in reality rather than generic scripts.

Best For: B2B sales teams with established "Conversation Intelligence" stacks (Gong, Clari, or Salesloft) who want to turn their existing call archives into interactive practice sessions.

Standout Strength: Its core power lies in its deep integration with your "game tape." It ingests your actual recorded calls to create "AI Twins" of your specific prospects.

Key Features:

• AI Twins: Generates lifelike buyer personas based on your actual customer interactions and industry-specific nuances found in your call library.

• Full Sales Cycle Support: Beyond cold calling, it simulates discovery calls, technical product demos (including screen sharing), and deal-prep sessions.

• Conversation Intelligence Sync: Deep integration with Gong, Clari, and Salesloft to import real-world objections and buying signals directly into training scenarios.

• Automated Certifications: Uses AI-driven rubrics—mapped to frameworks like MEDDPICC or Sandler—to certify reps with objective, data-backed scoring.

• Knowledge Hub: A centralized repository where teams can manage ICPs, battle cards, and messaging to ensure simulations stay consistent with the latest GTM strategy.

Pricing: Custom enterprise models based on team size and feature needs; typically requires a 5-seat minimum.

Note: Deployment is relatively quick, with full organizational rollout usually taking 2–3 weeks. This includes white-glove implementation to help map simulations to your specific sales methodology.

Honorable Mentions: CRM-Native Tools

11. Salesforce Sales Cloud — Best for Native CRM Coaching

Salesforce Sales Cloud has turned the CRM from a database into an active coaching hub. It’s less about logging calls and more about AI-driven guidance, using Agentforce to help reps prep for meetings and close deals without leaving their workspace. It’s a solid pick for teams that want coaching insights to live exactly where their deals do.

Best For: Teams already built on Salesforce who want to keep their coaching, pipeline data, and AI tools under one roof.

Standout Strength: Seamless CRM integration that uses real-time deal data to trigger coaching, ensuring feedback is always relevant to the specific account or opportunity a rep is working on.

Key Features:

• Einstein Sales Coach: An AI agent that runs on-demand role-play sessions, letting reps practice pitches and handle objections based on actual deal context.

• Einstein Conversation Insights: Transcribes and analyzes calls to surface buyer sentiment and key moments, allowing managers to coach at scale without listening to every recording.

• Pipeline Inspection: AI-driven views that flag stalled deals and suggest the next best actions to help reps keep the momentum.

Pricing: Varies by Salesforce tier and add-ons; enterprise and Unlimited tiers range from $165 to $330+ per user/month, with specific AI features often requiring the Agentforce 1 Sales bundle.

Note: Setup usually takes 3–6 months. Because it’s a high-impact platform, most companies use a certified partner to handle data migration and customize workflows to their specific sales process.

12. HubSpot Sales Hub — Best for SMB Teams

Hubspot Sales Hub makes enterprise-level coaching tools accessible for growing teams. It’s built right on top of their Smart CRM, so managers can coach based on real deal data without jumping between apps. It’s perfect for teams that want a clean, user-friendly interface that actually gets used.

Best For: Small to mid-sized teams that need a user-friendly, all-in-one CRM and coaching platform that can scale with them.

Standout Strength: A highly intuitive interface and "Smart CRM" foundation that makes it easy to connect coaching insights directly to revenue and pipeline health.

Key Features:

• Conversation Intelligence: Automatically transcribes and analyzes calls using AI to surface buyer sentiment, objections, and top-performer patterns for targeted coaching.

• Sales Playbooks: Provides reps with interactive scripts and guided discovery questions that change based on the buyer persona or deal stage.

• Breeze AI Prospecting Agent: An AI assistant that helps reps prep for calls, research leads, and draft personalized follow-ups based on CRM data.

• Coaching Playlists: Managers can save specific call snippets into "playlists" to help onboard new hires or share examples of great objection handling.

Pricing: Starts with a Free tier; Starter begins around $15/user/mo; enterprise is about $150/user/mo.

Note: Known for faster time-to-value, with most implementations taking 8–12 weeks.

How to Choose the Right Sales Coaching Software

To find the best fit, we evaluated these platforms against four critical pillars. Use this table to score potential vendors against your specific team goals: