Why Kendo is the #1 AI sales assistant:

Most tools on this list help you analyze what went wrong after the fact. Kendo prevents mistakes from happening in the first place. Reps who train on Kendo before touching live calls save thousands of dollars in wasted leads per month and close at significantly higher rates from day one. No other AI sales assistant combines proactive skill development with reactive call analysis this effectively.

2. Gong.io — Best for post-call analytics and deal intelligence

Gong is the gold standard for conversation intelligence. It records, transcribes, and analyzes sales calls to surface patterns across your entire team — which talk tracks win deals, where reps lose momentum, and how top performers differ from struggling ones.

The platform’s AI identifies deal risks, flags coaching opportunities, and provides managers with data-driven insights that replace gut-feel pipeline reviews. If you already have a strong training process and need better visibility into what’s happening on live calls, Gong is an excellent AI sales assistant for that purpose.

Features:

• AI-Powered Conversation Intelligence: Automatically record and transcribe every call while tracking specific keywords, topics, and winning "talk tracks."

• Revenue Intelligence & Forecasting: Predict deal outcomes using conversation signals and pipeline risk scoring with real-time alerts.

• Performance Benchmarking: Identify winning patterns by comparing top vs. average performers to see which messaging actually closes deals.

• Data-Driven Coaching: Access rep-by-rep performance breakdowns and coaching dashboards to improve team consistency.

• CRM Ecosystem Integration: Seamlessly sync insights with deep integrations into Salesforce, HubSpot, and other major platforms.

Considerations:

• Expensive — not accessible for small teams

• Reactive only; no proactive training or roleplay

• Requires significant call volume to generate insights

Pricing:

Uses a per-user licensing model combined with a platform fee that scales based on team size. Also has a per-user license that scales based on how many seats you need.

Looking for more options? Read our full breakdown: Top Gong Alternatives for Sales Teams

3. Saleshandy — Best for cold email outreach and automated sequences at scale

Saleshandy combines a 700M+ contact database with an AI-powered cold email sequencing engine. It handles lead finding, email personalization, deliverability optimization, and automated follow-ups in one platform. The AI Reply Categorization feature automatically tags responses by intent (interested, not interested, booked, out of office), saving SDRs hours of inbox triage.

It’s one of the strongest AI sales assistant tools for teams whose primary motion is outbound email. The Bounce Detector catches risky addresses before sending, and unlimited email warm-up protects your sender reputation. That said, Saleshandy focuses entirely on the outreach layer — it won’t help reps improve their phone skills or handle objections better on live calls.

Features:

• Lead Generation & Verification: Access a 700M+ contact database with advanced filters and a "Bounce Detector" to flag risky emails before you hit send.

• Automated Cold Outreach: Launch multi-step email sequences featuring A/B testing and AI-powered writing assistance for personalized messaging.

• Deliverability & Reputation Management: Protect your sender score with unlimited email warm-up and automated tools to ensure your emails land in the inbox.

• AI Intent & Reply Management: Streamline follow-ups with a unified inbox and AI that automatically categorizes responses based on prospect intent.

• Campaign Analytics: Track performance at scale with detailed open, click, and reply analytics to optimize your strategy.

Considerations:

• Email-only — no call training or conversation intelligence

• Free trial limited to 7 days

Pricing:

Tier-based pricing depending on team needs. Starts at $24/mo,

4. Apollo.io — Best for building targeted lead lists with AI scoring

Apollo gives you access to 210M+ contacts and uses AI to score leads based on your existing customer profiles. It combines prospecting, email sequencing, and a lightweight CRM in a single platform. The AI analyzes your best customers and identifies lookalike prospects, helping you focus outreach on the highest-converting segments.

The software is the AI sales assistant choice for teams that need a do-everything prospecting platform at a reasonable price. However,  it optimizes for finding and reaching prospects, but does nothing to improve how your reps actually sell once they’re on the phone.

Features:

• Massive Lead Database & Intent: Access over 210M contacts with advanced filters and intent signals to find buyers actively looking for your solution.

• AI-Driven Prospecting: Identify "lookalike" accounts and score leads automatically based on your successful customer profiles.

• Integrated Outreach & CRM: Run multi-step email sequences and track deals through a built-in, lightweight CRM and pipeline view.

• LinkedIn Chrome Extension: Prospected directly on LinkedIn to find contact data and add leads to sequences without switching tabs.

• Scalable Access: Start with a free tier for limited credits and scale as your prospecting needs grow.

Considerations:

• No training or coaching features

• Data accuracy can vary depending on industry

Pricing:

Offers a free plan with 70 monthly credit limit. Tier-based pricing, starts at $59/user/mo up to $149/user/mo.

5. Salesforce Einstein — Best for AI-powered insights within the Salesforce ecosystem

If your team already lives in Salesforce, Einstein adds a layer of AI-powered lead scoring, opportunity insights, and predictive forecasting directly inside your existing CRM. It surfaces deal risks, recommends next best actions, and automates data entry tasks that eat into selling time.

Features:

• Predictive Lead & Opportunity Scoring: Prioritize your pipeline with AI that ranks conversion likelihood and flags specific deal risks in real time.

• Intelligent Sales Guidance: Receive "next-best-action" recommendations and AI-adjusted revenue projections to keep forecasting accurate.

• Einstein GPT Content Creation: Instantly generate personalized email drafts and concise call summaries to speed up daily outreach.

• Automated Activity Capture: Save time with automatic data logging and activity tracking, ensuring your CRM stays updated without manual entry.

• Native Platform Integration: Access all AI capabilities directly within Salesforce, eliminating the need for separate logins or switching tools.

Considerations:

• Only useful if you’re already on Salesforce

• No training, coaching, or roleplay features

Pricing:

Requires contacting sales.

6. Dialpad AI — Best for in-call AI coaching and voice communication

Dialpad is a business communications platform with genuinely impressive AI built into its sales product. Its standout feature is real-time assist — AI-powered cards that pop up during live calls with suggested responses when specific objections or keywords are detected. It also provides post-call summaries, sentiment analysis, and coaching scorecards.

It’s best for teams that want in-the-moment call support. The tradeoff is that real-time prompts can become a crutch that prevents reps from internalizing objection handling. Reps who rely on pop-up cards during calls may struggle when the AI doesn’t have a suggestion ready. Pairing Dialpad’s live assist with a practice tool that builds muscle memory (like AI roleplay) would address that gap.

Features:

• Real-Time Live Assistance: Get instant suggestion cards and live sentiment analysis triggered by keywords or objections while you're still on the call.

• Unified Communications: Use a built-in VoIP phone system that eliminates the need for a separate dialer, keeping all calling native to the platform.

• Automated Call Intelligence: Automatically record and transcribe calls into searchable text with AI-generated summaries and coaching scorecards.

• Custom Topic Tracking: Set up "Custom Moments" to track when specific topics or competitors are mentioned across all team conversations.

• Seamless CRM Sync: Connect directly with Salesforce, HubSpot, and Zoho to ensure all call data and transcripts are logged automatically.

Considerations:

• Live prompts can discourage reps from building real skills

• No pre-call practice or simulation capabilities

Pricing:

Tier-based pricing. Starts at $27/user//mo up to $170/user/mo. Enterprise plan is custom.

Want to compare AI roleplay tools that build lasting skills instead of in-call crutches? See: Best AI Sales Roleplaying Tools and Second Nature AI Alternatives

7. Lavender — Best for  AI email coaching that lives in your inbox

Lavender integrates directly into Gmail and Outlook to score and improve your sales emails in real-time. It analyzes tone, length, readability, and personalization, then suggests specific edits to increase reply rates. 

The AI also pulls in prospect data to help you personalize without leaving your inbox.

For email-centric sellers, Lavender is an AI sales assistant that genuinely improves writing quality over time.

Features:

• Real-Time Email Coaching: Receive an instant "Email Score" and actionable suggestions to improve clarity, tone, and brevity based on data from billions of successful sales emails.

• AI Personalization Assistant: Quickly research prospects—including LinkedIn activity and podcast appearances—to draft high-impact, tailored icebreakers directly in your inbox.

• Psychology-Based Writing Habits: Beyond simple auto-generation, the tool teaches better writing habits by flagging complex sentences and cliches to ensure your emails sound human.

• Mobile-First Optimization: Use a dedicated mobile editor to preview and optimize how your emails appear on smartphones, where over 80% of sales emails are first read.

• Seamless Workflow Integration: Operates as a lightweight browser extension that lives inside Gmail, Outlook, and major sales platforms like Salesloft, Outreach, and Apollo.

Considerations:

• Email only — no call or meeting support

• Team features require higher-tier plan

Pricing:

Pricing requires contacting sales; offers building AI agent for $500/agent/mo.

8. Avoma — Best for AI-powered meeting intelligence and performance scoring

Avoma records and transcribes sales meetings, then uses AI to generate notes, action items, and performance scores. Its meeting scoring feature evaluates reps against customizable criteria — essentially grading every demo and discovery call automatically.

The tool is particularly useful as an AI sales assistant for managers who oversee large teams and can’t sit in on every meeting. AI-generated scores and highlights surface the calls worth reviewing. Like Gong, Avoma is reactive — it helps you learn from meetings that already happened but doesn’t prepare reps before the meeting starts.

Features:

• All-in-One Meeting Lifecycle: Automate the entire workflow from scheduling and recording to live transcription and AI-generated follow-up emails.

• Structured AI Note-Taking: Capture human-like notes and action items automatically organized into "Smart Chapters" (e.g., Pain Points, Next Steps) and synced directly to your CRM.

• Targeted Auto-Scoring: Save manager time with AI Coaching that automatically scores calls based on custom rules, such as duration or specific sales methodologies like MEDDIC.

• Deep Conversation & Revenue Insights: Track talk-to-listen ratios and "Smart Trackers" for keywords, while gaining visibility into deal risks and stakeholder engagement.

• Affordable SMB Alternative: Scale effectively with transparent, tiered pricing and "view-only" seats that make conversation intelligence accessible for smaller teams compared to enterprise tools like Gong.

Considerations:

• Reactive only — post-meeting analysis

• No training or practice features

Pricing:

Tier-based; Startup at $29/mo with 25-seat limit, Organization & Enterprise at $39/mo. Add-ons for Conversation Intelligence and more starts at $35/seat/mo.

9. Clay — Best for enriching lead profiles with AI-powered data scraping

Clay is a data enrichment powerhouse. It pulls from 75+ data sources to build rich lead profiles, then uses AI to help you write personalized outreach based on that data. Think of it as a research assistant that can enrich a list of 1,000 prospects with job changes, tech stack info, funding data, and more — in minutes.

Features:

• Waterfall Data Enrichment: Automatically crawls 75+ sources (Clearbit, Apollo, etc.) in sequence to find verified emails and phone numbers.

• AI Research Agent (Claygent): Uses autonomous AI to scrape websites and find niche data points, replacing manual SDR research tasks.

• Hyper-Personalized Messaging: Generates 1-to-1 email drafts at scale by pulling enriched signals like recent funding, tech stacks, or job changes.

• No-Code Workflow Builder: Features a spreadsheet-style interface with formulas and logic to automate complex prospecting and lead routing.

• Seamless Ecosystem Sync: Integrates directly with CRMs (HubSpot, Salesforce) and outreach tools to push enriched data into your active campaigns.

Considerations:

• Steep learning curve

• Pricing climbs quickly with volume

• No training or coaching capabilities

Pricing:

Offers a free plan with a 1,200/yr credit limit. Tier-based pricing starts at $140/mo up to $800/mo, scales up with more credits. Enterprise plan is custom.

10. Salesloft — Best for fFull-cycle cadence management across channels

Salesloft is a comprehensive sales engagement platform that manages multi-channel cadences — email, phone, social — with AI-assisted workflows. It helps teams standardize outreach processes, track engagement, and manage deals through a pipeline view.

As an engagement platform, it’s focused on orchestrating touches rather than improving the quality of what reps say when they’re actually on a call or in a meeting.

Features:

• Multi-Channel Cadence Management: Orchestrate structured outreach across email, phone, social, and direct mail with automated task queues.

• Rhythm AI Prioritization: Uses buyer engagement signals to automatically rank and suggest the most important "next steps" for reps.

• Integrated Communication Tools: Features a built-in dialer with voicemail drop, alongside full conversation intelligence for call recording and transcription.

• Deal & Pipeline Intelligence: Provides a centralized view for tracking deal stages and identifying pipeline risks directly within the platform.

• Advanced Performance Analytics: Deep CRM sync paired with detailed reporting on cadence effectiveness, rep activity, and overall conversion rates.

Considerations:

• No training, roleplay, or coaching tools

• Premium pricing for full feature access

Pricing: 

Offers a tiered, customized pricing, not publicly listed. Per user per year pricing for base access, with costs often climbing when additional modules are included. Minimum 3 seats. Annual contracts are typical.

11. Fireflies.ai — Best for searchable call archives and meeting records

Fireflies records and transcribes meetings across Zoom, Google Meet, and Teams, then makes every conversation searchable with AI. You can search across your entire meeting history for specific topics, action items, or competitor mentions. It’s a lightweight, affordable AI sales assistant that creates an institutional memory of every sales conversation.

The software is great for record-keeping and knowledge retrieval. It’s less useful as a coaching or performance improvement tool — it captures what happened but doesn’t score it or help reps practice for next time.

Features:

• Universal AI Meeting Notetaker: Automatically records, transcribes, and summarizes meetings across Zoom, Google Meet, Teams, and Webex with 90%+ accuracy.

• Smart Search & Conversation Intelligence: Search transcripts by speaker, sentiment, or custom topic trackers to pinpoint buying signals and competitor mentions instantly.

• AskFred AI Assistant: Use a GPT-powered chatbot to query your entire meeting history, generate follow-up emails, or create social media posts from call content.

• Workflow Automation & 40+ Integrations: Automatically push summaries and action items to CRMs (Salesforce, HubSpot), Slack, Notion, and project management tools like Asana.

• Collaboration Tools: Create "Soundbites" to share key audio clips and organize meetings into team Channels for faster onboarding and knowledge sharing.

Considerations:

• Transcription only — no coaching or scoring

• No training or simulation features

Pricing:

Free plan (limited AI credits); Pro plan starts at $18/seat/mo, Business at $29/seat/mo, Enterprise at $39/seat/mo. Discount available when billed annually.

12. Clari — Best for pipeline intelligence and forecast accuracy

Clari uses AI to analyze pipeline data and produce revenue forecasts that are significantly more accurate than manual CRM-based predictions. It automatically captures activity data, scores deal health, and gives revenue leaders visibility into what’s real in the pipeline vs. what’s wishful thinking.

It excels as an AI sales assistant at the strategic level — helping leadership make better decisions about revenue. It’s not a front-line rep tool. It won’t help your reps handle objections better or improve their demo skills. It will tell you which deals are at risk so you can intervene.

Features:

• AI Revenue Forecasting: Achieve up to 98% accuracy with AI-powered projections that combine historical trends, real-time activity signals, and confidence scoring.

• Automated Revenue Capture: Automatically logs emails, meetings, and calendar invites to eliminate manual data entry while auto-filling missing CRM fields for better data hygiene.

• Deal Health & Risk Detection: Uses AI agents to monitor every deal, providing health scores and early warning alerts for stalled opportunities or "quiet" prospects.

• Unified Pipeline Inspection: Access a "single pane of glass" view for pipeline reviews, featuring stage-by-stage analytics and waterfall reporting to track deal movement.

• Mutual Action Plans: Align sellers and buyers within a shared digital space to track milestones, manage stakeholders, and ensure a structured path to closing.

Considerations:

• No rep-facing training or coaching tools

• Enterprise-focused pricing

Pricing:

Quote-based pricing; contracts are generally annual or multi-year, often with minimum seat requirements

13. Regie.ai — Best for  AI-generated sales content across the full outreach cycle

Regie.ai is a generative AI platform built specifically for sales content creation. It can produce personalized email sequences, social messages, call scripts, and landing page copy, all trained on your brand voice and ICP. The AI Auto-Pilot feature can even autonomously manage outreach sequences for cold prospects.

Regie is a useful AI sales assistant for teams that struggle to produce enough quality outreach content. The risk with fully AI-generated outreach is that it can feel generic at scale, and it doesn’t improve the underlying sales skills of your team — it just does the writing for them.

Features:

• Generative Content Engine: Create on-brand emails, LinkedIn messages, and call scripts using "Brand Voice" training that learns your company's specific tone.

• Integrated Parallel Dialer: Dial up to 9 lines simultaneously with AI-generated live scripts and "voice-cloned" voicemail drops to maximize connect rates.

• Signal-Based Prioritization: Automatically rank prospects based on real-time intent data, web visits, and engagement signals to surface the hottest leads for human follow-up.

• Sales Tech Orchestration: Functions as a standalone Sales Engagement Platform (SEP) or integrates with Outreach, Salesloft, and HubSpot to automate manual task queues.

Considerations:

• AI-generated content can feel templated at scale

• No call training or coaching features

Pricing:

AI Agents and AI Agents + AI Dialer package starts at $35K; availing other packages requires contacting sales.

14. Postaga — Best for outreach sequencing built around content and link-building campaigns

Postaga analyzes your existing website content and suggests outreach campaigns you can run based on what you’ve published. It identifies potential contacts, generates personalized sequences, and manages follow-ups. It’s a unique AI sales assistant that blends content marketing with outbound sales.

The software works well for teams whose sales process involves thought leadership or content-based relationship building. It’s more niche than the other AI sales assistant tools on this list and won’t help with call performance or live selling skills.

Features:

• AI-Driven Campaign Discovery: Automatically scans your website to identify top content and suggest tailored outreach strategies like "Skyscraper" or "Guest Post" campaigns.

• Automated Opportunity & Contact Finding: Discovers relevant websites, bloggers, and podcasters, then extracts and verifies their email addresses and social profiles instantly.

• Hyper-Personalized Outreach Assistant: Uses AI to find "snippets" from a prospect's own articles to create custom icebreakers that make automated emails feel 1-to-1.

• Multi-Step Sequence Automation: Launches intelligent follow-up sequences that automatically pause the moment a recipient replies, protecting your sender reputation.

• All-in-One CRM & Tracking: Features a built-in CRM to manage your outreach lifecycle, track open/reply rates, and monitor campaign performance in a single dashboard.

Considerations:

• Niche use case — not a general sales tool

• No call coaching, training, or conversation intelligence

Pricing:

Offers a 14-day free trial, price starts at $99/mo for Pro plan; $299/mo for Agency plan.

How to Choose the Right AI Sales Assistant for Your Team

Not all AI tools solve the same problems. To find the right fit, you need to match your team’s biggest gaps with the right software category.

1. Proactive Training (The Skill Builders)

These tools help reps practice before they talk to a real customer. They use AI-powered roleplay to build muscle memory and prevent mistakes.

• Best for: Reducing ramp time and increasing close rates.

• Top Pick: Kendo AI. If reps are burning leads in their first weeks, start here. Build the skill first, then layer on other tools.

2. Reactive Analysis (The Reviewers)

These platforms record and score calls after they happen. They give managers visibility into what went wrong and what went right.

• Best for: Coaching insights and tracking team-wide trends.

• Top Picks: Gong or Avoma. These work best when paired with a training platform so reps can practice what they learn from their reviews.

3. Outreach & Prospecting (The Volume Drivers)

These assistants automate finding leads and managing follow-up sequences to fill the top of the funnel.

• Best for: Increasing meeting volume and saving time on manual tasks.

• Top Picks: Apollo or Clay. Just remember: a perfect email still ends in a lost deal if the rep can’t handle the objection on the call.

4. Revenue Intelligence (The Strategists)

These tools analyze deal data to forecast revenue and flag risks. They serve managers and executives more than front-line reps.

• Best for: Forecast accuracy and high-level strategic visibility.

• Top Picks: Clari or Salesforce Einstein. These help leadership make better investment decisions.

The Bottom Line: While the strongest stacks in 2026 use a mix of these, the data is clear: improving how your reps sell produces a higher ROI than simply increasing how many people they email.

The Best AI Sales Assistant Software Builds Skill First

Choosing the right AI sales assistant comes down to identifying your team's biggest bottleneck. While the 14 tools on this list are all leaders in their categories, they serve different masters:

• For Volume: Use Apollo or Saleshandy to fill the funnel.

• For Visibility: Use Gong or Avoma to see what’s happening on live calls.

• For Strategy: Use Clari or Einstein to fix your forecasting.

However, in 2026, the data shows that proactive readiness is the ultimate competitive advantage. You can have a perfect lead list and beautiful analytics, but if your reps can't handle a tough objection in the moment, the deal is dead.

If you are looking to move the needle on revenue immediately, we suggest starting with Kendo AI. By prioritizing live AI roleplay, it ensures your reps build muscle memory in a safe environment before they ever touch a live lead.

• The Result: You stop burning expensive leads as "practice."

• The ROI: Higher close rates and ramp times that drop from months to days.

Start with skill. Layer everything else on top. Book a Kendo AI Demo.