Kendo vs Gong
Trying to decide between Kendo and Gong? We've compared both AI sales-training platforms across essential factors—roleplay realism, coaching accuracy, reporting strength, and overall usability—to help you determine which product aligns better with your training goals.
TL;DR
Category
Kendo AI
Gong
Roleplay Realism
Human-like AI buyers that adapt mid-conversation based on your responses.
Real Deal AI Role-Plays using real deal context (stage, personas, CRM notes).
Pricing
$55/seat/mo + ~$12/hr usage. Transparent, self-serve.
Quote-based only. Estimated per user per year + platform fees.
Scoring & Coaching
Granular AI scoring on discovery, objections, talk ratio—tied to revenue outcomes.
Automated call scoring that flags key moments and measures rep behavior.
Setup & Onboarding
Self-serve in minutes. Live onboarding included. No setup fees.
Sales-led implementation. Involves CRM mapping. Setup fees are quote-based.
Best Fit
Teams wanting flexible, realistic practice with clear ROI tracking.
Enterprise orgs needing a structured enablement hub linking simulations to CRM.
1
Pricing & Getting Started
Gong is best for large-scale enterprise organizations requiring a structured, long-term environment for revenue intelligence. These teams benefit from guided professional implementation, a massive resource library, and a support structure designed for complexity that includes 24/7 critical assistance.
Kendo AI is best for teams seeking transparency and rapid deployment for sales training. Users gain from clear, usage-based pricing with no setup fees and the flexibility of self-serve monthly contracts, supported by 24/7 assistance and done-for-you onboarding for larger teams.
Case Study
How Kody Skvarla's
Insurance Team Doubled
Revenue
Top performers doubled their monthly production
while saving 10-20 hours per agent.
2
AI Coaching & Analytics
Kendo specializes in high-fidelity simulations with "human-like" buyers, providing instant, granular AI coaching and live dashboards that tie role-play performance directly to revenue impact.
Kendo
Gong
BM
Brian Moran
Founder Samcart
Try Kendo free
3
Training Journeys & Custom Scenarios
Gong is best for enterprise organizations requiring a data-driven "Revenue AI Operating System". It excels by using actual customer interactions to fuel high-realism training, linking skill development directly to revenue results and pipeline management.
Kendo is best for fast-moving teams needing a specialized tool for proactive skill development. It is ideal for managers who want to build deeply customized, niche training scenarios and high-realism simulations for rapid rep onboarding without enterprise complexity.
Kendo
Gong
Case Study
How United Insurance Pros Cut Onboarding from 30 Days to 24 Hours
500+ agents saving $3,000/month each
on wasted leads. Agents now reach baseline performance in 14 days instead of 45+
Try Kendo for free
United's story
4
Personalization
Gong is best for enterprises needing Revenue AI Operations. It provides reactive intelligence by transcribing 70+ languages, using Smart Trackers for industry adaptation, and leveraging a Revenue Graph to map real-world buyer personas from actual call audio.
Kendo AI is best for teams needing proactive skill development. It offers a safe practice environment with 25+ synthetic voices in 8+ languages, featuring a Custom Prospect Builder and configurable scenarios to simulate specific B2B deal stages.
Case Study
How Globe Life Doubled Their Close Rate
New agents went from 33% to 60% + close rates in just 6 months. Leaders save hours every day.
5
User Sentiment
Gong is the go-to for large organizations that need total revenue visibility. It’s all about reactive intelligence—using industry-leading transcription to spot deal risks and high-performer patterns. It leans on deep pipeline analytics and complex ecosystem integrations to help enterprise teams nail their long-term forecasting.
Kendo is the move for teams prioritizing deeper scoring and faster processing. It creates a proactive practice environment through realistic AI mock-calls and custom buyer scenarios. With automated scoring and instant feedback, it’s built to save time and get reps ramp-up ready through consistent role-play.
BM
Kody Skvarla
FE & Life Sales Team
Try Kendo free
Word on the street about Kendo...
"Kendo AI reduced my sales training costs by 80% while improving team performance"
"I switched to Kendo AI four months ago and haven't looked back… Each rep can practice independently, get personalized feedback, and track their improvement over time. The analytics dashboard shows…" read more
— Verified User in Accounting
Small-Business (G2)
"Never doing group roleplays again!! Kendo AI has made my new training so much faster!"
"Kendo is easy to set up and send to multiple sales reps, its helped me cut reps who could not improve and focus on reps who actually are good!"
— Roberto V.
, COO (G2)
"Kendo AI: Boosted my confidence and sales skills with realistic mock calls"
"I've used kendo AI for a couple of months now…It has improved my confidence and I can see improvements in my skills already.
I love the feedback I receive after…" read more
— Ayush P.
, Chief Operating
Officer (G2)